Users are turning to AI to find the right insurance.
But they only find the cheapest. Want to show up offering the right insurance? Get in touch.
FCA authorised and backed by:
The Problem
Conversational AI can only use price to compare insurance.
Users are increasingly turning to unregulated conversational AI platforms like ChatGPT and Gemini to scrape prices and explain insurance concepts. These platforms can't advise on whether an insurance policy meets a user's needs, compare actual policy wordings, or find the right insurance for the user. There's a huge gap between what customers expect and what AI can effectively and legally do. Prompted fills that gap. Get in touch and turn conversational AI into a distribution channel for your insurance.
How it works
Three steps from conversation to compliant policy.
Understand
Dynamic needs analysis that goes beyond static forms. Through natural dialogue, Prompted extrapolates and surfaces "silent risks" a customer wouldn't know to mention.
Analyse
Semantic policy mapping that reads full wordings, not just price tables. Prompted translates the customer's risk profile against every clause, exclusion, and endorsement to find genuine coverage fit.
Match
We review policy wording against user needs to surface the right insurance, not the cheapest. Products are included or excluded according to a threshold for meeting a customer's needs, with gaps, trade-offs and strengths explained in plain English.
Built For Consumer Duty
Every decision is logged, justified and auditable.
Consumer Duty shifted the burden of proof onto the insurer. Prompted is built to carry this burden: logging, justifying and auditing every decision without manual oversight.
Full conversation audit trail
Every needs analysis, decision and disclosure is timestamped and retrievable. Evidence of good outcomes, ready for your next review.
Automatic gap disclosure
Exclusions surface at the point of decision, not at the point of claim.
Assessed for fit
Products are assessed by customer fit, not commercial incentive. Demonstrable fair value, baked into every decision.
For Insurers
Surfacing high quality, comprehensive insurance products that meet users’ needs.
If you have the ability to quote, bind and administer via API, and products you're proud of, Prompted gives you a distribution channel inside the AI tools your customers already use. No re-platforming required. Our ideal insurance partners have: • Products that differentiate on more than price • API-enabled quoting, binding and administration • Products in sectors with strong LLM adoption • The ambition to lead, not follow, on AI distribution
Ready to show up with the right insurance?
Talk to Prompted about how we can turn conversational AI into your distribution channel.